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6 Visual Merchandising Tips for Farmers

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The majority of the marketing that you do will be visual marketing. Not only is visual information processed through the brain faster then textual information, but visuals also have a better retention rate. We remember 40% of what we see, but only 20% of what we read. Check out more facts about visual vs. text marketing in this infographic from Huffpost.

This month we'll be talking specifically about how to present your merchandise in a visually engaging way, to catch the attention of your customers in person and online. Here are six tips to keep in mind whether you are constructing a dynamic market display or crafting a post on Facebook.

6 Visual Merchandising Tips for Farmers

 
1. Show abundance

Customers like to feel like they can pick from a bounty of items, so show them
that you have plenty to offer. A photo of a nice big harvest is an impressive site!

2. Keep it simple & use space

Too much visual clutter will make it hard for customers to see what you are offering.
Space out items you are showcasing so that each product is easier to distinguish.

3. Highlight quality

There might be an ugly food trend happening, but it's still a good idea to show your
best goods...unless you've got a really weird looking veggie, then see tip number five.

4. Show variety

Customers are attracted to choice. Show them all the different products that
you offer so they know when they shop from you they will find something they want.

5. Use novelty

People are attracted to familiar things that are presented in a new and interesting way.
Display your items in a novel way and your customers will want to show and share with
their friends, creating a buzz for your products.

6. Use color

Color attracts people and can be used to enhance some of the other tips listed above. For example,
showing richly colored items will highlight quality. Grouping colors together can create a sense of
abundance while putting contrasting colors next to each other will make your items stand out.

Photo credits:
Michigan Municipal League, mml.org
Toledo Farmers Market, toledofarmersmarket.com

 

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